Lifeboard Trading LLC. Has been established to facilitate international business relations with reputable vendors and leaders in the digital world such as Asus, Lenovo, Acer, Toshiba and many more. The headquarter is located in Dubai and is acting as a leading whole seller and distributor of a wide range of digital products such as “computer and mobile” and IT solutions for businesses.

Lifeboard Trading plays a main role in the value chain, linking manufacturers of technology to the vendors and dealers to cover wide geographical territories through Lifeboard branches in Europe and the Middle East. In recent years, Lifeboard Trading has become one of the greatest business companies in IT repartition undoubtedly. Lifeboard Trading specializes in providing technology solutions that exceed the customer’s expectations with maximum efficiency and reliability.  We create sales and profit opportunities for the vendors and clients through our expanded channel distribution, unique marketing programs, advanced logistics services, professional management team, and strong financial services. Borden’s fundamental knowledge regarding the ICT industry and the disparities of available products provides better customer service.

Lifeboard Trading is planning to get advantages of its powerful set up to expand its business by distributing Asus products in Dubai and Middle East even more than previous years. Lifeboard Trading makes an effort to fulfill all vendors’ and customers’ requirements in IT products. Our company has had a long-time purpose for providing a secure and reliable service to its customers during and  after the sale.

Our competitive edge is our positioning as a strategic incorporate with our clients. Lifeboard Trading serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We believe in long term customer relationships and teamwork to develop partners worldwide to grow together.