Lifeboard Trading plays a main role in the value chain, linking technology manufacturers to the resellers and dealers covering wide geographical territories through Lifeboard branches across Europe and the Middle East. In recent years, Lifeboard Trading has become one of the leading business companies in IT distribution undoubtedly. Lifeboard Trading specializes in providing technology solutions that exceed the customer’s expectations with maximum efficiency and reliability. We create sales and profit opportunities for the vendors and clients through our expanded channel distribution, unique marketing programs, advanced logistics services, professional management team, and strong financial services. Borden’s fundamental knowledge regarding the ICT industry and the disparities of available products provide better customer service.